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9U05G – IBM Campaign 9.x Administration

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2 Dagen
Information Management

Classroom + Online

Course Details

Inhoud

IBM Campaign Architecture

  • How Campaign Works
  • IBM EMM Marketing Suite Architecture
  • IBM EMM Suite – Marketing View
  • Security Architecture
  • Storage Architecture

IBM Marketing Platform Configuration

  • The IBM EMM Marketing Platform and its Functional Components
  • Centralized Configuration
  • Platform Configuration Properties
  • IBM Scheduler
  • Dashboards
  • Rebranding and User Interface Customization
  • Security
  • Security Overview
  • Security Roles
  • Users and Groups
  • Global Security Policy
  • Permissions
  • Resolving Security Permissions
  • Database Security and Flowchart Access
  • Integration with Access Control Systems

IBM Campaign – Specific Configuration

  • Audience Levels
  • Customer Database Data Source
  • User Tables and Table Mapping
  • Contact and Response History Tables for Additional Audiences
  • Campaign Custom Attributes
  • Custom Offer Attributes
  • Offer Templates
  • Campaign Response Types

Performance

  • How Campaign Works – A Closer Look
  • Temp Tables
  • Logs
  • Flowchart Design for Performance
  • Additional Performance Configuration Parameters
  • Database Loader
  • In-Database Optimization
  • Server Administration and Operational Monitoring

IBM Campaign Reports

  • Introduction to Campaign Reports
  • The Reporting Environment
  • The Reporting Model and Package
  • Customizing Reports

Doelgroep

This intermediate course is for marketing administrators who are responsible for management and administration of marketing campaigns.

Voorkennis

You should complete:

  • Building Campaigns (9U010) or equivalent